Global fast-food chain Kentucky Fried Chicken has been dealt a legal blow by the small man. Well, woman.
Last month, lawyers representing KFC tried to warn off the Titanic Pizza Co, of Carnoustie (near Dundee, Scotland) who have a meal deal bearing the name Family Feast. The tiny takeaway pizzeria has offered a pizza-based Family Feast since 1992, two years before KFC registered its own Family Feast™ - but the US giant sought to put an end to what they saw as an infringement of their trademark.
Titanic's owner replied defiantly to KFC, who then agreed to drop their lawsuit threat, citing Titanic's limited use of the offending term.
Gloria Esposito of Titanic reckons KFC 'felt silly' when they realised how small her business is. I think not. Rather, I believe that such conglomerates' policy is to attempt to discourage anyone who, knowingly or otherwise, uses wording already trademarked by themselves.
From the litigant's point of view, what happens if they don't act? That's a precedent KFC does not wish to set.
Not the First Time
Speaking of precedents, in recent years, McDonald's Corp. attempted to force a Scots cafe owner to drop the Mc element from his family business name, despite said business having existed for a hundred years.
Again, I believe this is an example of a hard-and-fast rule being applied across the board. Makes a teeny bit of sense from the plaintiff's viewpoint, but is maddening for the little guy.
Finally, in the KFC/Titanic matter, I'd like to know how KFC learned of the existence of Titanic Pizza Co. Maybe some kiss-ass employee of a local KFC thought he/she could curry favour by e-mailing Head Office!
(picture shows Titanic staff celebrating victory with a special pizza)
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